Following up on our post from last week (It’s Your Life, Quit If You Want To), it appears that this is the next wave of ads from them.
Having been exposed to marketing and taken many classes on the subject, this ad goes right along with what is being taught. I can see it being very successful in the terms of shock value and getting you to see the ad, which is obviously successful so far. Are we de-sensitizing ourselves though? Every new marketing campaign has to be more over the top than the last in order to draw in our attention. I can see one day not being able to watch or look at anything without it being so over the top and unrealistic that we today would die of a heart attack, but to us then, it will be normal. Am I overreacting?
What are your thoughts?