Having been exposed to marketing and taken many classes on the subject, this ad goes right along with what is being taught. I can see it being very successful in the terms of shock value and getting you to see the ad, which is obviously successful so far. Are we de-sensitizing ourselves though? Every new marketing campaign has to be more over the top than the last in order to draw in our attention. I can see one day not being able to watch or look at anything without it being so over the top and unrealistic that we today would die of a heart attack, but to us then, it will be normal. Am I overreacting?
Recently, I’ve noticed a new ad campaign online at a few different sites I frequent. I was rather shocked at seeing it the first time, even after having heard about it from Jake. The most prominent portion of the ad is the following:
If you don’t pay attention to the next part, you get to wondering who let the marketer in charge of this live and not forced to take the advice they are trying to give through this advertisement, which out of context is to commit suicide if you want to. Granted, your eyes are fairly quickly moved to the green area of the ad and in context it makes sense, and not to promote suicide. I still think that they might want to clarify as the English here seems to convey that it’s your life you can quit. Below is the full ad:
Am I taking it too far out of context? What do you think?
P.S. – It’s been five days, and nothing from Jake. How long do you think it will take him to get a post up? What’s your wager?